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Think About Your Eyes Adds New Partners, Names Director of Development

ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness initiative in partnership with the American Optometric Association, has added two new partners, VFO Group (Optelec) and Compliancy Group.The two companies join the 21 current partners from across the vision industry in supporting the campaign to promote annual eye exams and grow the industry overall. The addition of the new partners coincides with the hiring of a full-time director of development for Think About Your Eyes, according to an announcement. Ron Sallerson, who joined the team in August, is focused on growing industry support for the campaign as well as researching…


Gary Gerber, OD, Will Discuss Upping Your Customer Service Game on April 26 ‘Power Hour’

FRANKLIN LAKES, N.J—On the April 26 episode of the “Power Hour,” the weekly broadcast hosted by Gary Geber, OD, founder of The Power Practice, Gerber will discuss what ODs can learn about customer service from the United Airlines incident. Gerber said, “What can optometrists learn from the latest United Airlines customer service debacle? A lot. Tune in to the next episode of the Power Hour where I’ll discuss great ways to amp up your customer service, a simple technique to measure it and what to do when things go horribly wrong—which at some point they absolutely will.” Details about the…


Building Awareness: Think About Your Eyes Increases Ad Investment

Show Organizers Announce Innovative New Education Content at Vision Expo East The New York Expo Experience Vision Monday and 20/20 Magazine to Host Intimate and Interactive Pop-Up Talks 20/20 Magazine’s James Spina to Moderate ‘Independent’s Day’ Panel New Eyes Rockers to Return to Hard Rock Café Building Awareness: Think About Your Eyes Increases Advertising Investment ALEXANDRIA, Va.—With a heftier budget, better media planning and a noteworthy track record of success, Think About Your Eyes has set new targets and moved swiftly to ensure that its 2017 efforts to raise awareness about the importance of eye exams will build upon the…


National Think About Your Eyes Campaign Reaches New Milestone

ALEXANDRIA, Va.—The national Think About Your Eyes campaign has built upon its increased industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The number of visitors to the site is expected to reach 3 million by years’ end, according to an announcement from the organization. “We are thrilled that the campaign has resonated with the public,” said Steven Loomis, OD, immediate past president of the American Optometric Association. “Thanks to the attention and support the campaign has received from within the industry, and the addition of more supporting…


Alcon Commits $2 Million to Think About Your Eyes Campaign

FORT WORTH, Texas—Alcon, a global leader in eyecare and a division of Norvatis, announced it has committed $2 million dollars to the Think About Your Eyes public campaign. This is the second year Alcon shows its support, with donated funds totaling $4 million since 2014. “Our passion is helping people see, look and feel their best and this campaign’s efforts align with our goals at Alcon,” said Eric Bruno, vice president and general manager, Alcon Vision Care, U.S. “So many eye health and other issues can be uncovered through a comprehensive eye exam, and this campaign helps to educate the…