unveils

Safilo Unveils Newly Renovated Optical Collection, Reinforcing Its Design Heritage

PADUA, Italy—Safilo Group unveils a completely renovated optical collection, redesigned with a new concept and positioning while reinforcing the company’s technical and aesthetic heritage. The collection will be available in select optical stores this fall. This new Safilo collection builds on the company’s heritage of technical and aesthetic content with a new range of optical frames which celebrate superior design, functional innovation and “Made in Italy” know-how that the brand is recognized for. The Safilo optical frames which speak to a “demanding and educated consumer” and celebrate the Italian DNA of the brand includes a balance of mixed styles in…


Bausch + Lomb Unveils AMD Virtual Experience at Optometry’s Meeting

BRIDGEWATER, N.J.—Bausch + Lomb on Tuesday announced the launch of a new virtual reality (VR) tool that will allow eyecare professionals (ECPs) to experience the daily challenges that age-related macular degeneration (AMD) brings their patients with mild to more advanced stages of AMD. The AMD Virtual Experience is scheduled to be unveiled today during the American Optometric Association’s (AOA) annual meeting, which runs June 21-25 in Washington, D.C. “We’ve developed several initiatives to raise awareness around this condition,” Joseph Gordon, president, Consumer Health Vision Care, Bausch + Lomb, said in the announcement. “Now, for the first time, we’ve created a…


Adlens Unveils New Look for AdlensRX Focuss

OXFORD, U.K.—Adlens unveiled a new brand identity, logo and tagline for its adjustable focus eyewear, AdlensRX Focuss, at last month’s International Vision Expo in Las Vegas. The updated logo reflects the positioning of Adlens as “a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRX Focuss,” the company said. “Defining our purpose as a company has been the starting point for the new brand and visual identity project,” commented James Methven, vice president of marketing at Adlens. “Through our revolutionary technology and design excellence, we develop eyewear that adapts to the needs of the human…


CooperVision Unveils Biofinity Energys CLs With Digital Zone Optics

PLEASANTON, Calif.—Specifically created for digital device users, CooperVision, Inc. has introduced Biofinity Energys contact lenses with Digital Zone Optics. The patent-pending contact lenses are designed for all-day wear, helping users shift focus between digital devices and offline activities seamlessly and continuously. According to the company, after one week of wear, eight out of ten digital device users agreed that Biofinity Energys lenses made their eyes feel less tired. Digital Zone Optics’ lens design integrates multiple front-surface aspheric curves across the entire optical zone. These curves distribute power evenly, simulating more positive power in the center of the lens helping ease…


Envision Unveils Gigi and Carl Allen Envision Research Institute

WICHITA, Kan.—Envision recently welcomed state, city and county officials, business leaders and donors to its headquarters in downtown Wichita last week for the grand opening of the Gigi and Carl Allen Envision Research Institute (ERI). Kansas Gov. Sam Brownback and Wichita Mayor Jeff Longwell were among those who joined Envision president and CEO Michael Monteferrante to show their support of the ERI and highlight its importance to city and state as it establishes the Midwest as a hub of vision-related research. The 12,500-square-foot facility will be used to investigate the implications of vision loss, early screening and access to treatments,…