safilo

Safilo Unveils Newly Renovated Optical Collection, Reinforcing Its Design Heritage

PADUA, Italy—Safilo Group unveils a completely renovated optical collection, redesigned with a new concept and positioning while reinforcing the company’s technical and aesthetic heritage. The collection will be available in select optical stores this fall. This new Safilo collection builds on the company’s heritage of technical and aesthetic content with a new range of optical frames which celebrate superior design, functional innovation and “Made in Italy” know-how that the brand is recognized for. The Safilo optical frames which speak to a “demanding and educated consumer” and celebrate the Italian DNA of the brand includes a balance of mixed styles in…


Safilo Group and JCPenney Renew Multi-Year License for Liz Claiborne Eyewear

PADUA, Italy and NEW YORK—Safilo Group and JCPenney have announced the renewal of a five-year licensing agreement for the design, manufacturing and distribution of optical and sunglass frames for Liz Claiborne for women and Claiborne for men brands in the U.S. and Canada. The renewal supports Safilo’s 2020 strategic plan, specifically in its object or proportionally growing the optical segment relative to its sun segment to align the business with the market and growth opportunities, the company said. According to Safilo Group, the Liz Claiborne and Claiborne brands are two of Safilo’s most sought after collection in the U.S., delivering…


Safilo Reintroduces Emozioni Ophthalmic Collection for Women

PARSIPPANY, N.J.—Safilo announced the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo-owned brand for almost three decades. This collection is geared toward females ages 40 and up who are looking for timeless frames that are both functional and fashionable, and the spring summer 2017 collection incorporates 14 ophthalmic styles. Designed in the U.S. and made in Italy, the Emozioni collection has been favored by opticians and patients for its chic colors, smart prints and patterns, and attractive temple designs. The sophisticated collection can be described as modern with a strong attention to detail, comfort and functional design. The…


Safilo Reintroduces Elasta for Men Ophthalmic Collection

PARSIPPANY, N.J.—Safilo is reintroducing its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years, for Spring 2017. The collection is specifically targeted toward men ages 40 and up and features 20 ophthalmic styles. The Elasta collection is designed in the U.S. and made in Italy. Favored by opticians and patients for its quality, reliability and timeless styling, Elasta’s frames are well-suited for a broad customer base, the company said. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request,” said Henri Blomqvist, CEO of Safilo…


Safilo Debuts OXYDO Sunwear From Its New Atelier Division

PADUA, Italy and PARSIPPANY, N.J.—Safilo is launching OXYDO Sunglasses as a part of its newly created Atelier division. The collection will debut with four sun styles that infuse “Made in Italy” with new stylistic blends that connect with the world of art, the company said. The frames, which showcase eclectic, inventive design concepts with the iconic, highlight the balance between quality and technology. Elements of experimental architecture and geometry, high definition details and evocative shades can be seen throughout this collection. OXYDO’s wearable sculptures infuse the contemporary into shapes of the future. “The first Safilo brand presented as part of…