biofinity

CooperVision Notifies ECPs of Decision to Drop UPP for Biofinity Energys Lenses

PLEASANTON, Calif.—CooperVision, a unit of The Cooper Cos. (NYSE:COO), notified ECPs late last week that it was removing its Biofinity Energys contact lens product line from its Unilateral Pricing Policy (UPP) effective immediately. The move is a result of the “well-established [place] in the market” the lenses have achieved, the company said in a letter to eyecare professionals. In March, CooperVision announced that it was removing three other lens products from its UPP program: MyDay, clariti 1-day and Biofinity XR toric brands. It maintained UPP for Biofinity Energys at that time, as VMail reported. In a letter from CooperVision’s president,…


CooperVision Unveils Biofinity Energys CLs With Digital Zone Optics

PLEASANTON, Calif.—Specifically created for digital device users, CooperVision, Inc. has introduced Biofinity Energys contact lenses with Digital Zone Optics. The patent-pending contact lenses are designed for all-day wear, helping users shift focus between digital devices and offline activities seamlessly and continuously. According to the company, after one week of wear, eight out of ten digital device users agreed that Biofinity Energys lenses made their eyes feel less tired. Digital Zone Optics’ lens design integrates multiple front-surface aspheric curves across the entire optical zone. These curves distribute power evenly, simulating more positive power in the center of the lens helping ease…