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Think About Your Eyes Adds New Partners, Names Director of Development

ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness initiative in partnership with the American Optometric Association, has added two new partners, VFO Group (Optelec) and Compliancy Group.The two companies join the 21 current partners from across the vision industry in supporting the campaign to promote annual eye exams and grow the industry overall. The addition of the new partners coincides with the hiring of a full-time director of development for Think About Your Eyes, according to an announcement. Ron Sallerson, who joined the team in August, is focused on growing industry support for the campaign as well as researching…


Building Awareness: Think About Your Eyes Increases Ad Investment

Show Organizers Announce Innovative New Education Content at Vision Expo East The New York Expo Experience Vision Monday and 20/20 Magazine to Host Intimate and Interactive Pop-Up Talks 20/20 Magazine’s James Spina to Moderate ‘Independent’s Day’ Panel New Eyes Rockers to Return to Hard Rock Café Building Awareness: Think About Your Eyes Increases Advertising Investment ALEXANDRIA, Va.—With a heftier budget, better media planning and a noteworthy track record of success, Think About Your Eyes has set new targets and moved swiftly to ensure that its 2017 efforts to raise awareness about the importance of eye exams will build upon the…


AOA Survey Reveals Misconceptions About Diagnosing Diabetes and Related Eye Diseases

ST. LOUIS—According to the 2016 American Eye-Q Survey conducted by the American Optometric Association (AOA), 79 percent of Americans don’t know diabetic eye diseases have no visible symptoms and more than half do not know comprehensive eye exams can detect diabetes. “In 2014 alone, eye doctors found diabetes-related manifestations in 240,000 patients who were not aware they had diabetes, leading to a prompt diagnosis and care which minimizes the risk of complications,” said AOA president Andrea P. Thau, OD. “A comprehensive eye examination with a doctor of optometry is important not just to maintain eye and vision health, but so…


National Think About Your Eyes Campaign Reaches New Milestone

ALEXANDRIA, Va.—The national Think About Your Eyes campaign has built upon its increased industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The number of visitors to the site is expected to reach 3 million by years’ end, according to an announcement from the organization. “We are thrilled that the campaign has resonated with the public,” said Steven Loomis, OD, immediate past president of the American Optometric Association. “Thanks to the attention and support the campaign has received from within the industry, and the addition of more supporting…


Johnson & Johnson Vision Care Backs Think About Your Eyes Campaign

Johnson & Johnson Vision Care, Inc. Joins Think About Your Eyes Campaign Company Commits $1.8 Million to Vision Council and American Optometric Association Education Initiative JACKSONVILLE, Fla. (June 30, 2016) – Johnson & Johnson Vision Care, Inc. today announced its commitment of support to the Think About Your Eyes public awareness campaign, led by The Vision Council and American Optometric Association (AOA). The company has committed $1.8 million in support of the program which is designed to educate the public about eye health and promote the importance of getting an annual comprehensive eye exam. “Our passion is to help people…