Safilo Unveils Newly Renovated Optical Collection, Reinforcing Its Design Heritage

PADUA, Italy—Safilo Group unveils a completely renovated optical collection, redesigned with a new concept and positioning while reinforcing the company’s technical and aesthetic heritage. The collection will be available in select optical stores this fall.

This new Safilo collection builds on the company’s heritage of technical and aesthetic content with a new range of optical frames which celebrate superior design, functional innovation and “Made in Italy” know-how that the brand is recognized for.

The Safilo optical frames which speak to a “demanding and educated consumer” and celebrate the Italian DNA of the brand includes a balance of mixed styles in acetate, titanium or metal and feature a new distinctive hinge whose innovative double spring system takes the performance of flex hinges to the next level. This collection is designed to ensure perfect fit, comfort and durability with a unique Italian feel.

Additionally, the new collection is regarded as a modular design system with a varied choice of materials, shapes and sizes, but also spare parts that can be easily ordered and replaced. All the elements are created to be easily assembled and disassembled in a way that quickly allows any optician to repair or change the parts on-site, the company said.

Dispenser Price Guide: $$$$$

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